When I think of an advertisement I think of a picture or ad that makes me what to buy something. If I were trying to sell a product I would pay attention to the age group of the costumers I’m trying to persuade. When I see and advertisement I think to myself do I really need this product and when I don’t need something I won’t get it. When I am buying a product I don’t necessarily buy name brand, I usually buy a product that tastes the same or what looks good. I definitely do not get swayed by celebrity endorsements at all! I usually buy something I really enjoy or really have an interest in. Whenever I am watching t.v. or listening to the radio you will always hear me singing along with the commercial. I always get hooked on songs with catchy music or slogans.
When I see this ad it is trying to persuade the costumer to sit down and relax and have an ice cold Heineken beer. “It’s relaxing” is written on the top of the advertisement. They are trying to say when you drink you get relaxed. But I don’t find that correct, you get dizzy and loud and hyper. But to each his own! J